CESA Market Development Forum

17th Annual CESA Market Development Forum (MDF)
October 7–8, 2026
Hilton Arden West, Sacramento, CA
Registration is now open for the 17th Annual CESA Market Development Forum (MDF), taking place October 7–8, 2026, at the Hilton Arden West in Sacramento, CA. As California's premier energy storage policy and market event, the MDF brings together regulators, utilities, policymakers, developers, and industry leaders to explore the policies, markets, and technologies shaping the future of energy storage.
Preliminary Agenda
Member Registration and Breakfast
Annual CESA Member Meeting (CESA Members Only)
In this session, CESA members will discuss the key challenges and opportunities facing the energy storage industry and CESA’s strategic priorities for 2027.
Non-member Registration
Opening Remarks
Scott Murtishaw
Executive Director, CESA
Keynote Speaker - Information Coming Soon!
Coffee Break
The Next Decade of Storage: Market Progress and Drivers
This session will discuss the current market trends in energy storage and illuminate some of the key factors that determine the demand for clean energy and storage over the next decade.
Arne Olson
Senior Partner, Energy+Environmental Economics (E3)
Panel - Cannibalized by the Curve: Examining Storage’s Missing Value and How To Fix It
To achieve ambitious decarbonization goals, western grid operators require an unprecedented deployment of utility-scale energy storage. Yet, the economic engine driving this buildout faces an existential paradox: as more storage floods the grid to shift solar abundance, it flattens the very price spreads that sustain its market revenues.
This panel will dissect the regulatory and market design blind spots that leave storage’s true decarbonization value uncompensated. While storage provides the least-cost pathway to meeting stringent emissions reduction targets, what is the best approach to capturing that value via IRP frameworks, Resource Adequacy (RA) designs, or clean energy procurement obligations?
Nathan Barcic
Program Manager, California Public Utilities Commission (CPUC)
James Bushnell
Co-Director, Davis Energy Economics Program, UC Davis
Rahul Kalaskar
Sr. Director of Regulatory Policy, AES Corporation
Moderator: TBD
Lunch
Keynote Speaker - Alice Reynolds, California ISO Board of Governors; Former President, California Public Utilities Commission (CPUC)
Alice Reynolds
California ISO Board of Governors; Former President, California Public Utilities Commission (CPUC)
Resource Adequacy for EDAM: Program Design, Storage Accreditation, and Market Opportunities
As the Extended Day-Ahead Market (EDAM) evolves, a new Resource Adequacy (RA) framework is being developed to support reliability across participating entities. This session will provide an update on the status of the proposed RA program, explain how energy storage resources are expected to be accredited, and explore how California ISO (CAISO) resources may be be able to provide RA capacity to EDAM entities. Attendees will leave with a clear understanding of the proposed framework and its potential implications for storage and market participants.
Pam Sporborg
Senior Director, Transmission and Market Strategy, Portland General Electric
Panel - Cracking the LDES Capacity Value Code: Reforming Slice-of-Day for Multi-Day Reliability
With California mandating multi-gigawatt procurements of Long-Duration Energy Storage (LDES) and Multi-Day Storage (MDS) to handle winter net-load drops, the market has run headfirst into a structural roadblock: the Slice-of-Day (SOD) RA framework is fundamentally built for a single, 24-hour period. It currently has no native way to reward an asset that operates over multiple days. This diverse panel of energy storage stakeholders will explore options for integrating the value of LDES into California’s reliability programs.
Liam Pitman
Principal Strategic Analyst, PG&E
Michael Quiroz
Senior Regulatory & Data Analyst, Ava Community Energy
Mark Thompson
Senior Director, State Affairs, Form Energy
Karl Dunkle Werner
Senior Analyst, Public Advocates Office, California Public Utilities Commission (CPUC)
Moderator: Perry Servedio
CESA’s IRP & RA Working Groups; Director, GDS Associates, Inc.
Coffee Break
Panel - Unlocking FTM DERs - Overcoming the Mid-Scale Storage Bottleneck
California’s clean energy planning has historically focused on large utility-scale resources, while the 1–10 MW distribution-connected “middle” segment has struggled to grow. These projects often struggle to pencil out, as the revenue streams available to them may not be sufficient to support viable project economics. Are California’s priorities and policy framework simply incompatible with this resource class, or is a fix within reach?
Kerry Fleisher
Director of Distributed Energy Resources, Natural Gas, and Retail Rates, California Public Utilities Commission (CPUC)
Liz Gill
Reliability Analysis Branch Manager, California Energy Commission (CEC)
Hillary Hebert
Founder & Principal, HMH Energy Consulting Inc.
James McGarry
Founder and Principal Consultant, McGarry Energy Solutions
Moderator: Karolina Maslanka
Policy Director, CESA
Closing Remarks
Reception
Breakfast and Registration
Keynote Speaker - Commissioner Noemí Gallardo, California Energy Commission
Commissioner Noemí Gallardo, California Energy Commission
Panel - Telling the BESS Story: Safety, Media, and Community Engagement
Earning and maintaining public trust has become a critical component of successful BESS project development. This panel will bring together communications experts, public affairs officials, and industry leaders to discuss effective strategies for communicating BESS safety, addressing community concerns, countering misinformation, and engaging local stakeholders and decision-makers. Attendees will gain practical insights on building credible narratives around energy storage’s role in supporting affordability, a reliable grid, energy resilience, and clean energy goals while fostering informed community support.
Jeff St. John
Chief Reporter and Policy Specialist, Canary Media
Jessyca Sheehan
Executive Vice President and Partner, Lucas Public Affairs
Moderator: Cara Martinson
CESA’s Safety & Permitting Working Group; Lobbyist, Capitol Advocacy
Coffee Break
Panel - DAME in Practice: Early Results for Imbalance Reserves and Reliability Capacity
In May 2026, CAISO implemented the day-ahead market enhancements which introduce new market products: imbalance reserves to address uncertainty between day-ahead and real-time and expanded reliability capacity to include a downward product. CAISO will provide its perspective on the performance of the new products in meeting their objectives and REV Renewables will provide their perspective as a storage operator bidding and being awarded the new products.
James Friedrich
Lead Policy Developer, California Independent System Operator (CAISO)
Rayan El Helou
Power Trader, REV Renewables
Moderator: Don Tretheway
CESA’s CAISO Working Group; Managing Director, GDS Associates, Inc.
Lunch
Keynote Speaker - Information Coming Soon!
Panel - Topic TBD
(Tentative) Panel - Powering Big Tech: Unlocking Storage Opportunities in the Data Center Boom
California helped create the digital economy, yet much of the nation’s new hyperscale data center development is occurring in Arizona, Nevada, Oregon, Texas, and other fast-growing markets. As AI drives unprecedented electricity demand, states are competing to attract investment while balancing reliability, affordability, and clean energy goals. What factors are steering data center development away from California? Are there policy, planning, permitting, or infrastructure changes that could improve the state’s competitiveness? And regardless of where data centers are built, what opportunities does the resulting load growth create for energy storage developers, utilities, and technology providers across the Western grid?
Wrap-Up and Next Steps
Gallardo joined the CEC in 2019 as its Public Advisor. She later became chief of staff for CEC Chair David Hochschild.
Before joining the Energy Commission, she was senior manager of public policy at Sunrun Inc. Her professional experiences include serving as a program fellow at the Evelyn and Walter Haas Jr. Fund, a consultant at Gallardo Law and Policy Consulting, an energy and telecommunications legal fellow at the Greenlining Institute, and a principal investigator at the Public Law Research Institute at the University of California College of the Law, San Francisco (UC Law SF, formerly known as UC Hastings). Gallardo is also a state-certified interpreter in Spanish who established and ran a translation and interpretation services business in her native Ventura County.
She is the daughter of Mexican immigrants and a proud mother of two. She is a first-generation college graduate who earned a Juris Doctor degree from UC Law SF, a Master of Public Policy degree from the University of Southern California, and a Bachelor of Arts degree from Pepperdine University.
The commissioner is available for interviews and speaking engagements in English and Spanish.
Gallardo joined the CEC in 2019 as its Public Advisor. She later became chief of staff for CEC Chair David Hochschild.
Before joining the Energy Commission, she was senior manager of public policy at Sunrun Inc. Her professional experiences include serving as a program fellow at the Evelyn and Walter Haas Jr. Fund, a consultant at Gallardo Law and Policy Consulting, an energy and telecommunications legal fellow at the Greenlining Institute, and a principal investigator at the Public Law Research Institute at the University of California College of the Law, San Francisco (UC Law SF, formerly known as UC Hastings). Gallardo is also a state-certified interpreter in Spanish who established and ran a translation and interpretation services business in her native Ventura County.
She is the daughter of Mexican immigrants and a proud mother of two. She is a first-generation college graduate who earned a Juris Doctor degree from UC Law SF, a Master of Public Policy degree from the University of Southern California, and a Bachelor of Arts degree from Pepperdine University.
The commissioner is available for interviews and speaking engagements in English and Spanish.
Arne Olson leads E3’s planning practice helping clients navigate changes to bulk electric system operations and investment needs brought about by higher levels of clean and renewable energy production. He has led a number of landmark studies of the feasibility and cost of achieving deep decarbonization and high renewable penetration goals for electric utilities, including studies of 100% renewable and net zero energy systems in New England, California, the Pacific Northwest, Hawai‘i, and Atlantic Canada. His work in electricity market design is helping modernize markets in critical areas such as resource adequacy, ancillary services, and environmental attributes. Other areas of focus include retail rate design, distributed energy resources, and electricity – natural gas coordination.
Arne has over 30 years of experience in the energy industry. He is a frequent speaker at energy industry conferences and has provided expert witness testimony in over a dozen jurisdictions. His clients include utilities, asset owners, market operators, government agencies and environmental organizations. Prior to joining E3 in 2002, he served for six years in the Energy Policy Division of the Washington State Energy Office and its successor agencies.
Michael Quiroz is a Senior Regulatory & Data Analyst at Ava Community Energy working at the intersection of electricity regulation, wholesale power procurement, rate design, and data analysis. His work focuses on evaluating regulatory and market developments and advancing policy positions that support effective and equitable energy procurement and rate structures.
Before joining Ava, Michael was an Energy, Sustainability, and Infrastructure Consultant at Guidehouse, supporting projects spanning predictive power systems modeling, supply chain analysis, cost-of-service studies, and technology adoption forecasting.
Michael holds a B.S. in Environmental Economics & Policy from UC Berkeley, with minors in Data Science and Energy & Resources. He is pursuing an M.S. in Energy Systems Management and an MBA at the University of San Francisco, where he also conducts research on the energy transition with Dr. Jalel Sager.
Mark Thompson is the Senior Director, State Affairs at Form Energy. At Form Energy, Mark engages with state policy-makers and regulators to help move forward beneficial markets to unlock the value of multi-day energy storage for customers.
Prior to joining Form, Mark was a Commissioner at the Oregon Public Utility Commission between 2019 and 2023, and served to help the state implement new energy policies, and regulate the rates and services of investor-owned electric, natural gas, and water utilities. Previous to that, Mark was a legal practitioner on energy regulatory matters. Mark has experience working in the industry for over 20 years, including as the Director of Rates and Regulatory Affairs at NW Natural, and as Staff Counsel for the Public Power Council, focusing on federal energy supply matters.
Mark holds a degree in Conservation Biology from Brigham Young University, and a Law Degree from Lewis & Clark Law School.
Pam Sporborg is the Senior Director of Transmission and Market Strategy at Portland General Electric. Pam is responsible the Extended Day Ahead Market implementation, and oversees PGE’s federal regulatory engagement on wholesale markets, resource adequacy, transmission, and interconnection policy. Pam is an experienced regional leader, including Co-Chairing the Pathways Initiative, participating in the CAISO’s Governance Review Committee, and Chairing the WEIM Nominating Committee and the WEIM Regional Issues Forum.
Prior to her work at PGE, Pam was an Analyst in the Office of Energy Policy and Innovation at the Federal Energy Regulatory Commission in Washington, DC. She was also a Presidential Management Fellow at Lawrence Berkeley National Lab and the Demand Response Team Lead at the Bonneville Power Administration.
Pam lives in Portland, Oregon with her husband, Jeff, daughter, Adele, and a flock of chickens. Pam earned her bachelor’s degree from Cornell University and a Master’s in Public Administration from the Mark Hatfield School of Government at Portland State University.
Alice Reynolds was appointed by California Governor Gavin Newsom to the ISO Board of Governors on February 18, 2026, effective March 9, 2026.
Prior to her appointment to the ISO Board of Governors, Ms. Reynolds served as the President of the California Public Utilities Commission. She was appointed as President by Governor Newsom on Nov. 22, 2021, and was confirmed by the State Senate on August 17, 2022.
Ms. Reynolds previously served for three years as Governor Newsom’s senior advisor for energy. From 2011 to January 2019, she served in the administration of Governor Edmund G. Brown Jr., most recently as the Governor’s senior advisor for climate, energy, and the environment, and she previously as chief counsel and deputy secretary for law enforcement at the California Environmental Protection Agency (CalEPA). During her time at CalEPA, she coordinated statewide multi-agency environmental enforcement actions and led the creation of the agency’s environmental justice task force and refinery safety task force.
Ms. Reynolds began her public service career in 2002, serving approximately 10 years as a deputy attorney general in the California Attorney General’s Office, where she litigated cases involving protection of public trust lands, coastal resources and public access, and other environmental issues. Prior to entering public service, President Reynolds was a lawyer in private practice in San Francisco.
Ms. Reynolds holds a bachelor’s degree from Stanford University and a juris doctor degree from Santa Clara University School of Law where she graduated magna cum laude.
Jessyca Sheehan has extensive experience partnering with state, national and global organizations on high-profile, strategic communication and public affairs campaigns. As the lead for Lucas Public Affairs' work in energy and climate, she brings a depth of experience in corporate communications, strategy and message development, issues management and crisis communications to the firm's clients spanning water, energy, technology, transportation and more.
Jessyca provides strategic guidance to LPA clients, managing statewide public affairs campaigns and corporate initiatives. She is also a sought-after speaker, leading public speaking and message training seminars for Fortune 500 companies, nonprofit organizations and senior executives, and serves as a valued member of the firm's executive team.
Before joining LPA, Jessyca served as vice president of a Bay Area-based public affairs agency and as a director in APCO Worldwide's Sacramento office, where she led the firm's North America Energy and Clean Tech practice. She also held roles with the California Chamber of Commerce and a statewide nonprofit organization. Jessyca holds a Bachelor of Arts in English and French from the University of California, Los Angeles.
Jeff St. John is chief reporter and policy specialist at Canary Media. He covers the intersection of technological, economic, and regulatory issues influencing the global transition to low-carbon energy in the electricity, transportation, and building sectors. His areas of expertise include innovative grid technologies, rooftop solar and batteries, clean hydrogen, electric vehicles, EV charging, and broader decarbonization policy.
He is the former managing editor and senior grid-edge editor of Greentech Media, and he previously reported for The Fresno Bee, the Tri-City Herald, and the Anchorage Daily News. He lives in Alameda, California, with his wife Tara Donoghue and his dog Lily, and enjoys hiking, baking bread, and playing guitar with his nieces and nephews.
He earned a master’s degree from the UC Berkeley Graduate School of Journalism in 2001.
Scott Murtishaw serves as Executive Director of the CESA, guiding the organization through its structural reforms to better serve its members and advance energy storage in California. He brings more than a decade of policy and regulatory expertise from leadership roles at the Independent Energy Producers Association (IEPA) and the California Solar & Storage Association (CALSSA), as well as his prior experience as Energy Advisor to the President of the California Public Utilities Commission (CPUC).
At IEPA, Scott directed policy development and advocacy on issues including resource adequacy, integrated resource planning, and wholesale market rules. At CALSSA, he led campaigns and served as a key spokesperson on net energy metering, customer storage, and utility rates. His tenure at the CPUC included shaping statewide policies on distributed energy resources and rate design.
With this blend of regulatory and trade association leadership, Scott now leads CESA alongside Policy Director Karolina Maslanka, supported by CESA staff and consultants, to build on CESA’s legacy of policy leadership in energy storage.
As Policy Director at CESA, Karolina leads the organization’s advocacy strategy, overseeing member working groups and driving policy initiatives at state energy agencies, CAISO, FERC, and the Legislature.
Karolina brings extensive regulatory experience from her tenure at the California Public Utilities Commission (CPUC). As a Senior Analyst, she played a key role in developing and implementing the Integrated Resource Planning program. As Energy Advisor to CPUC President Alice Reynolds, she provided strategic guidance on long-term resource planning and procurement, transmission policy, and permitting.
Her background also includes legislative work in California, federal environmental strategy with the White House Council on Environmental Quality, advocacy as an NRDC fellow, and service as a Peace Corps Volunteer in Panama. Karolina holds a Master of Public Policy from UC Berkeley’s Goldman School.
Cara Martinson is a member of the Capitol Advocacy team, specializing in clean energy, climate, and local government issues. With over two decades of experience in lobbying and government affairs, she represents clean energy trade associations and advises developers on complex legislative and regulatory matters.
Prior to joining Capitol Advocacy following its merger with Public House Consulting, which she founded in 2022, Cara was Senior Director of Regulatory and Political Affairs for a Fortune 200 renewable energy company, managing its policy portfolio across ten western states. She previously spent 13 years with the California State Association of Counties (CSAC), advocating for local governments at the State Capitol on a wide range of policy issues.
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Questions?
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