---
title: California Energy Storage Alliance Appoints Alexander Morris as Executive Director
description: California Energy Storage Alliance (CESA) announced the appointment of Alex Morris as its new Executive Director.
---

[CESA News](https://storagealliance.org/news)

# [California Energy Storage Alliance Appoints Alexander Morris as Executive Director](https://storagealliance.org/news/cesa-appoints-executive-director-0)

 Written by [CESA](https://storagealliance.org/news/author/cesa) | Jun 20, 2024 7:12:18 PM

 

**PRESS RELEASE**

November 5, 2019

San Diego, California - November 5, 2019: Today at [Energy Storage North America](https://www.intersolar.us/esnaexpo/) Conference and Expo,   
the California Energy Storage Alliance (CESA) announced the appointment of Alex Morris as its new   
Executive Director. Alex replaces CESA Co-Founder Janice Lin, who served in the role of Executive Director   
since the organization’s founding in 2009. Lin will continue to serve the organization in a Director Emeritus   
role. 

“We are thrilled to have Alex as our incoming Executive Director of CESA” said Mona Tierney Lloyd, CESA’s   
Board Chair and Enel X’s Director of Western Regulatory Affairs. “CESA’s Board undertook a deliberative   
process and unanimously approved this leadership change.” 

Prior to joining CESA as the Policy Director in 2015, Alex worked in various roles at both Pacific Gas &   
Electric and Southern California Edison. Alex has broad expertise in the CA energy industry and has   
worked directly or indirectly on energy storage projects and market design since 2009. 

“I’m so grateful to have worked with the storage community over the last ten years to incorporate energy   
storage as a foundational component of California’s mainstream energy planning process. There is still   
much work to do, and we are fortunate to have such a capable Executive Director to take over CESA and   
lead its efforts going forward” said Janice Lin, outgoing Co-Founder and Executive Director. “Alex brings   
a wealth of industry expertise, policy and regulatory experience, and collaborative practices to CESA that   
will be a huge asset to the organization going forward.” 

“A critical period of grid-transformation is occurring in California, and energy storage will be the key   
enabler of this transformation over the coming decades,” said Alex Morris, incoming Executive Director.   
“As the voice of the energy storage in California, CESA will continue to support market development for   
storage while ensuring the benefits and contributions from energy storage are valued. CESA members will   
need ever more timely and detailed information to be successful and to navigate the complex energy   
markets and systems in California’s future.”

About the California Energy Storage Alliance   
The California Energy Storage Alliance (CESA) is a 501c(6) membership-based advocacy group committed   
to advancing the role of energy storage in the electric power sector through policy development,   
education, outreach, and research. CESA’s mission is to make energy storage a mainstream resource to   
advance a more affordable, efficient, reliable, safe and sustainable electric power system for all   
Californians. CESA is technology and business model-neutral and is supported solely by the contributions   
and coordinated activities of its members. [www.storagealliance.org](https://www.storagealliance.org)

Contact:   
Sarah Busch  
Manager of Membership Development  
California Energy Storage Alliance  
Email: sbusch@storagealliance.org  
Phone: 510-296-0421

[View full post](https://storagealliance.org/news/cesa-appoints-executive-director-0)

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